In 90’s Los Angeles, Set It Off centers on four Black women, all of whom have suffered for lack of money and at the hands of the majority, who start to rob banks. While initially successful, a policeman who was involved in shooting one of the women’s brothers is on their trail. As the women add to the loot, their tastes and interests begin to change and their suspicions of each other increase on the way to a climactic robbery.
Our Set It Off movie t-shirt design is a character poster dedicated to the unapologetically loud and queer Cleo. Her portrait featuring her half smirk is taken from her mugshot, whilst the tapes show the 3 songs that she puts on when she hijacks cars. This is also a nostalgic homage to the mid nineties, and the quote references the film as a whole.
The colors of the design reference Jose Cuervo Especial Gold, the brand of tequila Cleo frequently drinks.